Registration fields must not contain placeholder text
The requirementstatement
No registration field may contain lorem-ipsum, obvious placeholder text, or unreplaced template tokens.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.* (all text fields)
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TwilioTCRAWSBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Placeholder text and unreplaced template tokens tell a reviewer the registration was never finished, and they correlate with campaigns that later send something entirely different. An unreplaced "[Your Business]" is worse than a blank field because it looks deliberate.
How to fix itremediation
Replace placeholder text with the real content the campaign will use.
A compliant exampleexample
Acme Coffee: your order #4471 is ready for pickup. Reply STOP to opt out, HELP for help.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twiliogen1 | 30893 | Yes |
Rules you will hit next
2 other rules read campaign.* (all text fields). Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-024Registration fields must be written in EnglishBlockingBLOCKINGCMP-EMOJIRegistration fields must not contain emojiBlockingBLOCKINGCMP-003Message flow must not begin or end with whitespaceBlockingBLOCKINGCMP-017Every mandatory campaign attribute must be explicitly setBlockingBLOCKINGCMP-028Opt-in evidence must be a JPG, PNG or PDF under 500 KBBlockingBLOCKINGCMP-035The description must describe this programme, not messaging in generalBlockingBLOCKING
CMP-PLACEHOLDER is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.