Registration fields must not contain emoji
The requirementstatement
No campaign registration field may contain an emoji character.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.* (all text fields)
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Emoji are fine in live message traffic but rejected inside the registration record itself, because the downstream systems that parse and display campaign metadata do not handle them consistently. It surfaces only in the DCA vetting reason list rather than in any provider documentation, which is why generic implementations never check for it — and why a generator that writes a cheerful emoji into a description silently creates a rejection.
How to fix itremediation
Remove emoji from the registration fields. They are allowed in live message traffic, but not in the registration record itself.
A compliant exampleexample
Acme Coffee sends weekly promotional offers to customers who opted in at checkout.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| TCR/DCA | 6103 | Yes |
Notesnotes
Surfaces only in the DCA vetting reason list, not in any provider doc — which is why generic implementations miss it entirely.
Rules you will hit next
2 other rules read campaign.* (all text fields). Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-024Registration fields must be written in EnglishBlockingBLOCKINGCMP-PLACEHOLDERRegistration fields must not contain placeholder textBlockingBLOCKINGCMP-003Message flow must not begin or end with whitespaceBlockingBLOCKINGCMP-017Every mandatory campaign attribute must be explicitly setBlockingBLOCKINGCMP-028Opt-in evidence must be a JPG, PNG or PDF under 500 KBBlockingBLOCKINGCMP-035The description must describe this programme, not messaging in generalBlockingBLOCKING
CMP-EMOJI is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.