The disclosure must be reproduced in the registration, not only on the site
The requirementstatement
The CTA disclosure text must appear inside the registration itself even when it is also published on the website.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.message_flow
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- AerialinkTCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A reviewer grades the registration record, and a website can change between submission and review — so the copy in the flow field is what the approval is actually granted against. This is the rule behind a surprising share of rejections on sites that are perfectly compliant: everything the reviewer needed was on the page, and none of it was in the form.
How to fix itremediation
Paste the disclosure the consumer sees into the flow field verbatim, in quotation marks, rather than linking to it. Done when the flow contains the sentence itself and not a pointer to where the sentence lives.
A compliant exampleexample
The box is labelled "Text me offers" and the disclosure printed beside it reads: "By checking this box you agree to receive recurring automated marketing text messages from Acme Coffee at the number provided. Consent is not a condition of any purchase. Message frequency varies. Message and data rates may apply. Reply STOP to unsubscribe or HELP for help."
Notesnotes
Verbatim from the source: "Even though this information is available on the website, it must be displayed within TCR."
Rules you will hit next
6 other rules read campaign.message_flow. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-003Message flow must not begin or end with whitespaceBlockingBLOCKINGCMP-059Message flow must describe the mechanism end to endBlockingBLOCKINGCMP-060Every opt-in method in use must be listed in the message flowBlockingBLOCKINGCMP-061Each declared method needs its own complete workflow paragraphBlockingBLOCKINGCMP-072Message flow must state the message typesBlockingBLOCKINGCMP-073Message flow must state message frequencyBlockingBLOCKING
CMP-080 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.