Each declared opt-in method needs its own evidence
The requirementstatement
A screenshot or artifact is required for EACH opt-in method declared, not one artifact covering the set.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- consent artifacts + declared methods
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Supply evidenceTERMINAL_EVIDENCE
- Needs proof only you hold: a screenshot, a recording, a scan of the form people signed.
- Who requires itauthorities
- TCRTwilioBandwidthAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Methods differ structurally — a web checkbox, a paper form and a phone script share no visual elements — so one artifact cannot evidence several. Reviewers check them individually, and the missing ones are read as undocumented collection surfaces.
How to fix itremediation
Attach one artifact per declared method: a screenshot for the web form, a scan for the paper form, the script for phone consent, a capture for the QR landing page.
Rules you will hit next
Other campaign rules at the same severity. A registration is judged as a whole, not rule by rule.
CMP-016Contact email and phone must contain no spacesHighHIGHCMP-023Declared embedded links must come with a sample URLHighHIGHCMP-041The description must say how often the messages comeHighHIGHCMP-042A programme that asks for money must say soHighHIGHCMP-048Emergency framing requires the emergency use caseHighHIGHCMP-051A first-party lender must use the phrase the reviewer looks forHighHIGH
CMP-094 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.