A URL mentioned in the CTA must also be given as a link field
The requirementstatement
Any URL referenced inside the message-flow text must also be supplied in the structured link fields.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.message_flow ↔ campaign.privacy_url + terms_url
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- Bandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The structured fields are what gets crawled and screened; a URL that exists only inside prose is read by a human and checked by nothing. Submitters reasonably assume that writing the link once is enough, and the result is a privacy policy that was never fetched, never screened, and never confirmed to exist.
How to fix itremediation
Copy each URL out of the flow text into the field built for it — privacy policy, terms, opt-in page — leaving it in the prose as well. Done when every link in the flow also appears in a structured field.
A compliant exampleexample
The flow mentions https://acmecoffee.com/privacy → the privacy policy field also carries https://acmecoffee.com/privacy.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Bandwidth | 2120 | Yes |
Rules you will hit next
Other campaign rules at the same severity. A registration is judged as a whole, not rule by rule.
CMP-016Contact email and phone must contain no spacesHighHIGHCMP-023Declared embedded links must come with a sample URLHighHIGHCMP-041The description must say how often the messages comeHighHIGHCMP-042A programme that asks for money must say soHighHIGHCMP-048Emergency framing requires the emergency use caseHighHIGHCMP-051A first-party lender must use the phrase the reviewer looks forHighHIGH
CMP-069 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.