A pop-up opt-in must be declared as one
The requirementstatement
Where the opt-in is presented in a pop-up or modal, the message flow must say so.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.message_flow
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- Telnyx
- When it appliesapplicabilityText
- Applies when consent was collected by web form and checkout.
Why this rule existsrationale
A reviewer opening the page sees no consent control, because the modal fires on a timer, on exit intent, or only for new visitors — so a perfectly compliant pop-up opt-in looks like a page with no opt-in on it. Saying "the opt-in appears in a modal after a few seconds on first visit" is the difference between an approval and a rejection for a form that was there the whole time.
How to fix itremediation
State that the opt-in is a pop-up, what triggers it, and attach a screenshot of it open. Done when a reviewer who sees no form on the page has already been told why and has an image of it.
A compliant exampleexample
The opt-in appears in a pop-up shown to first-time visitors after 5 seconds on https://acmecoffee.com; screenshot attached: https://cdn.acmecoffee.com/compliance/popup-optin.png
Notesnotes
Tagged to the web methods because a modal is a web presentation; a spoken or paper opt-in cannot have one. The rule asks only that the presentation be declared — whether a pop-up is an acceptable surface at all is CON-DISC-NO-POPUP, which grades the disclosure inside it.
Rules you will hit next
6 other rules read campaign.message_flow. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-003Message flow must not begin or end with whitespaceBlockingBLOCKINGCMP-059Message flow must describe the mechanism end to endBlockingBLOCKINGCMP-060Every opt-in method in use must be listed in the message flowBlockingBLOCKINGCMP-061Each declared method needs its own complete workflow paragraphBlockingBLOCKINGCMP-072Message flow must state the message typesBlockingBLOCKINGCMP-073Message flow must state message frequencyBlockingBLOCKING
CMP-118 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.