An email-activated opt-in must show the email that asked
The requirementstatement
Where the opt-in is solicited by email, a screenshot of that email must be supplied.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- opt-in evidence
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- AI · visionVISION
- Needs the pixels: a screenshot of the opt-in surface, a scanned paper form, an MMS attachment.
- What the fix involvesfailureClass
- Supply evidenceTERMINAL_EVIDENCE
- Needs proof only you hold: a screenshot, a recording, a scan of the form people signed.
- Who requires itauthorities
- Bandwidth
- When it appliesapplicabilityText
- Applies when consent was collected by email.
Why this rule existsrationale
The email is where the consumer was told what they were joining, so it carries the disclosures the web form usually would. Businesses treat it as marketing collateral rather than as consent evidence and often no longer have the exact version that was sent, which is why the screenshot is asked for at registration rather than at complaint time.
How to fix itremediation
Send yourself the live activation email, screenshot it whole — subject line, body, and the link or button that starts the opt-in — and host it. Done when the image shows what the recipient saw, not a template preview.
Rules you will hit next
Other campaign rules at the same severity. A registration is judged as a whole, not rule by rule.
CMP-016Contact email and phone must contain no spacesHighHIGHCMP-023Declared embedded links must come with a sample URLHighHIGHCMP-041The description must say how often the messages comeHighHIGHCMP-042A programme that asks for money must say soHighHIGHCMP-048Emergency framing requires the emergency use caseHighHIGHCMP-051A first-party lender must use the phrase the reviewer looks forHighHIGH
CMP-116 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.