The opt-in screenshot must show the terms and privacy links
The requirementstatement
A screenshot submitted as opt-in evidence must show the Terms and Privacy Policy links as the consumer sees them.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- opt-in screenshot
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- AI · visionVISION
- Needs the pixels: a screenshot of the opt-in surface, a scanned paper form, an MMS attachment.
- What the fix involvesfailureClass
- Supply evidenceTERMINAL_EVIDENCE
- Needs proof only you hold: a screenshot, a recording, a scan of the form people signed.
- Who requires itauthorities
- LeadConnectorTwilio
- When it appliesapplicabilityText
- Applies when consent was collected by web form and checkout.
Why this rule existsrationale
The links being present on the page is not the question — the question is whether they were visible at the moment of consent, and only the screenshot answers it. A footer link three screens below the form is on the page and was not part of the decision, which is the distinction reviewers are looking for when they ask for this framing.
How to fix itremediation
Re-frame the screenshot to include the consent control and the terms and privacy links in one image. If they do not fit in one frame, move the links up beside the control rather than stitching two screenshots together.
Common mistakespitfalls
- Stitching a crop of the form to a crop of the footer proves the opposite of what it is meant to: it shows the two were not visible together.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twilio | 30909 | Yes |
Rules you will hit next
Other campaign rules at the same severity. A registration is judged as a whole, not rule by rule.
CMP-016Contact email and phone must contain no spacesHighHIGHCMP-023Declared embedded links must come with a sample URLHighHIGHCMP-041The description must say how often the messages comeHighHIGHCMP-042A programme that asks for money must say soHighHIGHCMP-048Emergency framing requires the emergency use caseHighHIGHCMP-051A first-party lender must use the phrase the reviewer looks forHighHIGH
CMP-122 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.