Where the platform has no upload field, proof must be a URL in the flow text
The requirementstatement
On a platform offering no evidence upload, every artifact must be reachable from a public URL written into the message-flow text.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.message_flow + hosted evidence URLs
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- Twilio
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Some platforms surface no file-upload field anywhere in campaign registration, so evidence attached in your own console never reaches the reviewer — they read the message-flow text and nothing else. The submission then looks complete from your side and arrives empty at theirs, which is why the rejection reason is "no opt-in evidence" on a campaign whose evidence you can see.
How to fix itremediation
Host each artifact at a URL that opens without a login and paste those URLs into the message-flow text itself, labelled with what each one shows. Done when the flow text alone would let a reviewer reach every piece of evidence.
A compliant exampleexample
Screenshot of the checkout consent box: https://cdn.acmecoffee.com/compliance/optin.png · Verbal script: https://cdn.acmecoffee.com/compliance/script.pdf
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twilio | 30909 | Yes |
| Twilio | 30921 | Yes |
Notesnotes
The research marks the "no upload path exists" finding as an inference drawn from uniform Twilio wording across eight rejection codes rather than from a published statement, so the provider condition is applied in the check and the rule passes on any other target. Cite the underlying obligation — evidence must reach the reviewer — rather than this phrasing if a user pushes back.
Rules you will hit next
Other campaign rules at the same severity. A registration is judged as a whole, not rule by rule.
CMP-003Message flow must not begin or end with whitespaceBlockingBLOCKINGCMP-017Every mandatory campaign attribute must be explicitly setBlockingBLOCKINGCMP-024Registration fields must be written in EnglishBlockingBLOCKINGCMP-028Opt-in evidence must be a JPG, PNG or PDF under 500 KBBlockingBLOCKINGCMP-035The description must describe this programme, not messaging in generalBlockingBLOCKINGCMP-037The description must name the business that sends the messagesBlockingBLOCKING
CMP-132 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.