Evidence must come from one company, not several
The requirementstatement
A campaign's opt-in evidence must all come from the registered brand, not from subsidiaries, franchises or client brands.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- opt-in evidence across the bundle
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Supply evidenceTERMINAL_EVIDENCE
- Needs proof only you hold: a screenshot, a recording, a scan of the form people signed.
- Who requires itauthorities
- Twilio
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A bundle showing three businesses tells a reviewer that consent was pooled across them, and pooled consent is not transferable to whichever entity happens to be sending. Agencies and franchisors hit this honestly by attaching the best examples they have rather than the ones belonging to the registrant, and the submission is refused for a reason that reads as pedantic until you notice it is the whole question.
How to fix itremediation
Attach only artifacts captured from this brand's own consent surfaces, and register a separate campaign for each other entity. Where the programme genuinely spans franchisees, the AGENTS_FRANCHISES use case is the route that lets sub-entities be disclosed rather than hidden.
A compliant exampleexample
Every screenshot shows acmecoffee.com — not one from acmecoffee.com and one from a sister brand that happens to run the same form.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twilio | 30926 | Yes |
Rules you will hit next
Other campaign rules at the same severity. A registration is judged as a whole, not rule by rule.
CMP-003Message flow must not begin or end with whitespaceBlockingBLOCKINGCMP-017Every mandatory campaign attribute must be explicitly setBlockingBLOCKINGCMP-024Registration fields must be written in EnglishBlockingBLOCKINGCMP-028Opt-in evidence must be a JPG, PNG or PDF under 500 KBBlockingBLOCKINGCMP-035The description must describe this programme, not messaging in generalBlockingBLOCKINGCMP-037The description must name the business that sends the messagesBlockingBLOCKING
CMP-129 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.