Sample count must meet the minimum for the declared use case
The requirementstatement
The campaign must carry at least the number of sample messages its use case requires.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.sample[] + campaign.usecase
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioBandwidthAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Sample minimums vary by use case, and special use cases generally require more because reviewers need to see the breadth of a programme that gets elevated treatment. A campaign that satisfies the global minimum can still fail its own use case.
How to fix itremediation
Add sample messages until the use-case minimum is met, each showing a genuinely different scenario rather than a reworded duplicate.
A compliant exampleexample
MARKETING requires at least 2 distinct samples.
Rules you will hit next
3 other rules read campaign.sample[] + campaign.usecase. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
MSG-152Transactional campaigns must contain no promotional elementBlockingBLOCKINGMSG-155Sweepstakes content requires the sweepstakes use caseBlockingBLOCKINGMSG-SAMPLES-USECASESample messages must match the declared use caseBlockingBLOCKINGCMP-003Message flow must not begin or end with whitespaceBlockingBLOCKINGCMP-017Every mandatory campaign attribute must be explicitly setBlockingBLOCKINGCMP-024Registration fields must be written in EnglishBlockingBLOCKING
CMP-141 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.