Use case must be available to the brand entity type
The requirementstatement
Restricted use cases must only be selected by the entity types eligible for them.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.usecase + brand.entity_type
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioInfobip
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Several use cases are gated on entity type — charity to non-profits, sole-proprietor to individuals, emergency to registered organisations. Selecting one the brand cannot hold produces a rejection that reads as a campaign problem while the real fix is on the brand.
How to fix itremediation
Either choose a use case your entity type can hold, or re-register the brand under the entity type the use case requires.
A compliant exampleexample
CHARITY requires entity type NON_PROFIT.
Rules you will hit next
Other campaign rules at the same severity. A registration is judged as a whole, not rule by rule.
CMP-003Message flow must not begin or end with whitespaceBlockingBLOCKINGCMP-017Every mandatory campaign attribute must be explicitly setBlockingBLOCKINGCMP-024Registration fields must be written in EnglishBlockingBLOCKINGCMP-028Opt-in evidence must be a JPG, PNG or PDF under 500 KBBlockingBLOCKINGCMP-035The description must describe this programme, not messaging in generalBlockingBLOCKINGCMP-037The description must name the business that sends the messagesBlockingBLOCKING
CMP-142 is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.