Each sample message must be 20–1024 characters
The requirementstatement
Every sample message must be at least 20 and at most 1024 characters.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.sample[]
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TwilioTCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A sample under 20 characters cannot demonstrate a real message, and one over 1024 is not a text message at all. Both bounds are published and enforced mechanically at submission.
How to fix itremediation
Write realistic sample messages of at least 20 characters each.
A compliant exampleexample
Acme Coffee: 20% off all beans this weekend. Reply STOP to opt out, HELP for help.
Rules you will hit next
6 other rules read campaign.sample[]. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-SAMPLE-COUNTAt least two sample messages are requiredBlockingBLOCKINGMSG-031Sample messages must be in EnglishBlockingBLOCKINGMSG-042Every message must identify who is sending itBlockingBLOCKINGMSG-171Messages must not harass, intimidate or threaten the recipientBlockingBLOCKINGMSG-210A political donation programme may not include gaming-related fundraisingBlockingBLOCKINGMSG-215Samples must not collect information to qualify a consumer for a loanBlockingBLOCKING
CMP-SAMPLE-LEN is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.