At least two sample messages are required
The requirementstatement
A campaign must carry at least two, and at most five, sample messages.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.sample[]
- Where it liveslayer
- CampaignCAMPAIGN
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TwilioTCRAWSBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Two samples is the operative minimum across providers even where a form claims one is enough — AWS's own form says "at least one" while its reviewer rejects below two. The upper bound of five is a hard field limit.
How to fix itremediation
Provide at least two distinct sample messages that reflect what the campaign will actually send.
A compliant exampleexample
Provide 2 to 5 distinct sample messages.
Notesnotes
AWS's own form says "at least one" while its reviewer rejects below two. Two is the operative minimum across providers.
Rules you will hit next
6 other rules read campaign.sample[]. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-SAMPLE-LENEach sample message must be 20–1024 charactersBlockingBLOCKINGMSG-031Sample messages must be in EnglishBlockingBLOCKINGMSG-042Every message must identify who is sending itBlockingBLOCKINGMSG-171Messages must not harass, intimidate or threaten the recipientBlockingBLOCKINGMSG-210A political donation programme may not include gaming-related fundraisingBlockingBLOCKINGMSG-215Samples must not collect information to qualify a consumer for a loanBlockingBLOCKING
CMP-SAMPLE-COUNT is one of 94 campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.