Sample messages must be in English
The requirementstatement
Sample messages must be written in English, or an English translation supplied alongside.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.sample[]
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
US reviewers assess against US requirements in English, and a sample they cannot read cannot be checked for the disclosures and content rules everything else depends on. Sending in other languages is fine — the registration artifact needs to be readable.
How to fix itremediation
Supply the samples in English. Where the programme genuinely sends in another language, include both the original and an English translation in the sample.
A compliant exampleexample
Acme Coffee: su pedido está listo. / Acme Coffee: your order is ready. Reply STOP to opt out.
Rules you will hit next
6 other rules read campaign.sample[]. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-SAMPLE-COUNTAt least two sample messages are requiredBlockingBLOCKINGCMP-SAMPLE-LENEach sample message must be 20–1024 charactersBlockingBLOCKINGMSG-042Every message must identify who is sending itBlockingBLOCKINGMSG-171Messages must not harass, intimidate or threaten the recipientBlockingBLOCKINGMSG-210A political donation programme may not include gaming-related fundraisingBlockingBLOCKINGMSG-215Samples must not collect information to qualify a consumer for a loanBlockingBLOCKING
MSG-031 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.