The business name on the artifact must match the registered brand
The requirementstatement
The business name visible on the consent artifact must match the registered brand legal name or DBA.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- consent artifact + brand.company_name
- Where it liveslayer
- Consent flowCONSENT_FLOW
- How Ekas settles itdetectability
- AI · visionVISION
- Needs the pixels: a screenshot of the opt-in surface, a scanned paper form, an MMS attachment.
- What the fix involvesfailureClass
- Supply evidenceTERMINAL_EVIDENCE
- Needs proof only you hold: a screenshot, a recording, a scan of the form people signed.
- Who requires itauthorities
- TCRTwilioBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
An artifact showing a different business is the clearest possible evidence that the consent was collected by someone other than the registrant, which is the consent-transfer problem the framework exists to prevent. It also catches the honest version — a screenshot borrowed from a sister brand because it looked similar enough.
How to fix itremediation
Supply an artifact from the registered brand's own consent surface. If the site trades under a different name, register that name as the DBA so the two match.
Rules you will hit next
Other consent flow rules at the same severity. A registration is judged as a whole, not rule by rule.
CON-008The live CTA and the declared message flow must say the same thingBlockingBLOCKINGCON-010The three subscriber-management attributes must be declared trueBlockingBLOCKINGCON-013Subscriber attributes must agree with the message bodies suppliedBlockingBLOCKINGCON-023Evidence URLs must resolve without a loginBlockingBLOCKINGCON-024The opt-in URL must serve a certificate that verifiesBlockingBLOCKINGCON-027The opt-in URL must land on a page that carries the opt-inBlockingBLOCKING
CON-034 is one of 101 consent flow rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.