Printed and in-store consent must not gate the transaction
The requirementstatement
Paper forms, till screens and printed advertising must not make SMS consent a condition of the purchase, the discount, or completing the form.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- paper form copy; POS screen; print CTA artwork
- Where it liveslayer
- Consent flowCONSENT_FLOW
- How Ekas settles itdetectability
- AI · visionVISION
- Needs the pixels: a screenshot of the opt-in surface, a scanned paper form, an MMS attachment.
- What the fix involvesfailureClass
- Produce a documentTERMINAL_ARTIFACT
- Needs a document that does not exist yet, such as a verbal script, a paper consent form, or QR landing copy. Ekas drafts it.
- Who requires itauthorities
- FCCT-MobileKlaviyo
- When it appliesapplicabilityText
- Applies when consent was collected by paper form, point of sale and employer / HR.
Why this rule existsrationale
The counter is where consent is most easily coerced and least easily evidenced: a customer being asked in front of a queue for their number to "finish the transaction" says yes to get out of the shop. Nothing about that is legible afterwards, which is exactly why carriers judge the printed artwork and the terminal screen rather than the brand's account of what staff say.
How to fix itremediation
Reprint the form or artwork so the messaging tick box sits apart from anything required, carrying "Consent is not a condition of any purchase." Change the till prompt so staff can complete the sale without the number, and brief them that "skip" is a normal answer. Done when a customer who declines gets the same price and the same receipt.
Common mistakespitfalls
- Artwork reading "Text JOIN to 55512 for 20% off" makes the discount conditional on the opt-in even where the paper form beside it is clean — the print is the CTA a reviewer judges.
- A required phone line on an intake or warranty form gates it just as effectively as a tick box does, because staff will not hand back an incomplete form.
Rules you will hit next
Other consent flow rules at the same severity. A registration is judged as a whole, not rule by rule.
CON-008The live CTA and the declared message flow must say the same thingBlockingBLOCKINGCON-010The three subscriber-management attributes must be declared trueBlockingBLOCKINGCON-013Subscriber attributes must agree with the message bodies suppliedBlockingBLOCKINGCON-023Evidence URLs must resolve without a loginBlockingBLOCKINGCON-024The opt-in URL must serve a certificate that verifiesBlockingBLOCKINGCON-027The opt-in URL must land on a page that carries the opt-inBlockingBLOCKING
CON-078 is one of 101 consent flow rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.