Emergency and public-safety use cases exclude sole proprietors
The requirementstatement
Public-safety and emergency use cases are not available to a SOLE_PROPRIETOR brand.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.entity_type + campaign.usecase
- Where it liveslayer
- Brand ↔ campaignCROSS
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies when the brand is a sole proprietor.
Why this rule existsrationale
Emergency messaging bypasses filtering that protects consumers from everything else, so it is restricted to registered entities that can be held accountable for misuse. An individual with no EIN cannot be vetted to that standard.
How to fix itremediation
Register the organisation as a standard entity with its EIN. If the messaging is genuinely operational rather than emergency, choose CUSTOMER_CARE or ACCOUNT_NOTIFICATION instead.
A compliant exampleexample
Entity type: PRIVATE_PROFIT or GOVERNMENT · Use case: EMERGENCY
Rules you will hit next
2 other rules read brand.entity_type + campaign.usecase. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
XBC-001Sole proprietor brands may only run the sole proprietor use caseBlockingBLOCKINGXBC-003Political use case requires a non-profit brand with political vettingBlockingBLOCKINGXBC-002Charity use case requires a verified 501(c)(3) non-profit brandBlockingBLOCKINGXBC-005Sole proprietor brand and campaign both require a reference IDBlockingBLOCKINGXBC-006The brand must be verified before its campaign is submittedBlockingBLOCKINGXBC-007A public company must finish two-factor identity before any campaignBlockingBLOCKING
XBC-004 is one of 13 brand ↔ campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.