Sole proprietor brand and campaign both require a reference ID
The requirementstatement
referenceId is mandatory — not optional — on both the brand and the campaign for the sole proprietor tier.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.reference_id + campaign.reference_id
- Where it liveslayer
- Brand ↔ campaignCROSS
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies when the brand is a sole proprietor.
Why this rule existsrationale
The reference ID is how the sole proprietor tier ties a brand and campaign to the verified mobile number behind them, which is the only identity check that tier has. It is optional everywhere else, so integrations built against the standard flow omit it and fail here.
How to fix itremediation
Populate referenceId on both the brand and the campaign with your own stable identifier for this customer.
A compliant exampleexample
referenceId: acme-sp-2026-0041
Notesnotes
Catalog BRD-077 / CMP-022.
Rules you will hit next
Other brand ↔ campaign rules at the same severity. A registration is judged as a whole, not rule by rule.
XBC-001Sole proprietor brands may only run the sole proprietor use caseBlockingBLOCKINGXBC-002Charity use case requires a verified 501(c)(3) non-profit brandBlockingBLOCKINGXBC-003Political use case requires a non-profit brand with political vettingBlockingBLOCKINGXBC-004Emergency and public-safety use cases exclude sole proprietorsBlockingBLOCKINGXBC-006The brand must be verified before its campaign is submittedBlockingBLOCKINGXBC-007A public company must finish two-factor identity before any campaignBlockingBLOCKING
XBC-005 is one of 13 brand ↔ campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.