Samples must not impersonate another organisation
The requirementstatement
Sample messages must not impersonate or misrepresent another business, bank, government agency, or technology company.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.sample[] + campaign.description
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Hard stopHARD_STOP
- Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
- Who requires itauthorities
- CTIAT-MobileTwilioTCRFTC
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Impersonation is a Severity-0 finding that stops all messaging on the programme, and it attracts per-message violation fees rather than a rejection you can fix. It is also the category carriers escalate fastest, because it maps directly onto fraud.
How to fix itremediation
Remove any content implying you are, or are authorised by, another organisation. Send only under your own registered brand identity.
Rules you will hit next
6 other rules read campaign.sample[] + campaign.description. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
MSG-034Samples must not be framed as test, demo or machine-to-machine trafficBlockingBLOCKINGMSG-175Content must not invade privacy, defame, or otherwise cause harmBlockingBLOCKINGMSG-177Content must not depict or facilitate substance abuseBlockingBLOCKINGMSG-179Alcohol content must not be aimed at people under the drinking ageBlockingBLOCKINGMSG-209A charity programme may not run games of chance or recurring donationsBlockingBLOCKINGMSG-DECEPTIVEContent must not be deceptive, misleading, or impersonatingBlockingBLOCKING
MSG-045 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.