Samples must be consistent with the brand website
The requirementstatement
Sample messages must describe a business consistent with what the brand website shows.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.sample[] + brand website
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioAWSBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Reviewers read the samples with the website open, and a mismatch is the signature of a registration assembled from someone else's business. It is also how an undeclared use case gets discovered.
How to fix itremediation
Rewrite the samples to describe the products, services and locations the website actually shows.
A compliant exampleexample
Website sells coffee subscriptions → samples reference orders, roasts and store events.
Rules you will hit next
Other message content rules at the same severity. A registration is judged as a whole, not rule by rule.
MSG-008Opt-in confirmation must be 20–255 charactersBlockingBLOCKINGMSG-009HELP reply must be 20–255 charactersBlockingBLOCKINGMSG-011Opt-out confirmation must be 20–255 charactersBlockingBLOCKINGMSG-018An MMS campaign must attach at least one sample media fileBlockingBLOCKINGMSG-019Each MMS sample file must sit under its per-type size ceilingBlockingBLOCKINGMSG-031Sample messages must be in EnglishBlockingBLOCKING
MSG-046 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.