The opt-in confirmation must be the first message sent
The requirementstatement
The confirmation must precede any other messaging to a newly opted-in consumer.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.message_flow + campaign.optin_message
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- CTIATCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Leading with marketing to someone who has just given a number, before confirming what they joined, inverts the relationship the confirmation exists to establish. CTIA sequences it deliberately: acknowledge first, then send.
How to fix itremediation
Sequence the confirmation ahead of any campaign content in your automation, and describe that ordering in the message flow.
A compliant exampleexample
On opt-in we immediately send the confirmation; campaign content begins with the next scheduled send.
Rules you will hit next
One other rule reads campaign.message_flow + campaign.optin_message. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
OPS-252Consent collected away from the handset should be confirmed on itHighHIGHMSG-020MMS sample images must not be placeholder or stock artworkHighHIGHMSG-049Opt-out instructions must name a recognised keywordHighHIGHMSG-095Any shortener used must be dedicated to this senderHighHIGHMSG-098Links must not pass through multi-hop redirectsHighHIGHMSG-104Link destinations must identify their ownerHighHIGH
MSG-060 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.