Consent collected away from the handset should be confirmed on it

JSONMarkdown

The requirementstatement

Where consent is collected outside the SMS channel — web, phone, point of sale or paper — the programme should send a double opt-in confirmation before recurring messages.

Severityseverity
HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
campaign.message_flow + campaign.optin_message
Where it liveslayer
OperationalOPERATIONAL
How Ekas settles itdetectability
AI · formAI_FORM
A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
What the fix involvesfailureClass
Fix the fieldRETRY_FIELD
A better value in the form fixes it. Ekas can rewrite it and re-check.
Who requires itauthorities
T-MobileCTIA
When it appliesapplicabilityText
Applies when consent was NOT collected by text-to-join keyword.

Why this rule existsrationale

Off-channel opt-ins are the ones where the number can be wrong: mistyped on a form, misheard on a call, or written illegibly on a card. A confirmation text is the only step that proves the number reached the person who agreed, and it converts a typo from a stranger receiving your marketing into a message nobody answers. It is also what a carrier looks for when a programme built from paper forms starts generating complaints.

How to fix itremediation

Send one confirmation to the number as collected, asking for a reply to activate, and enrol only on that reply. Where a full double opt-in is not workable, at minimum send a single confirmation that names the brand and how to stop before any other message. Done when the flow says what the number receives first.

A compliant exampleexample

After a checkout opt-in we text: "Acme Coffee: reply YES to confirm you want offers and order updates. Msg&data rates may apply. Reply STOP to cancel." Numbers are enrolled only on YES.

Notesnotes

Not tagged away from paper, point-of-sale or verbal methods — those are the cases it exists for. It is excluded only where consent arrived on the handset itself, as an SMS keyword, since the number is already proven there.

Rules you will hit next

One other rule reads campaign.message_flow + campaign.optin_message. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

MSG-060The opt-in confirmation must be the first message sentHighHIGHOPS-034A programme in another language still owes the English keywordHighHIGHOPS-035The mandatory keywords must work over MMS tooHighHIGHOPS-044Suppression is brand-wide, not per numberHighHIGHOPS-047A state may give you less time than the federal limitHighHIGHOPS-052Silence after a scope question revokes everythingHighHIGH

All operational rules

OPS-252 is one of 139 operational rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.

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