Declared attributes must match sample content generally
The requirementstatement
Every declared campaign attribute must be consistent with what the sample messages actually contain.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign attributes + campaign.sample[]
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Attributes are self-declared and drive filtering, so a mismatch either over-restricts your own traffic or under-declares something carriers screen for. The link and phone pairs are checked individually; this catches the rest as a set.
How to fix itremediation
Walk each attribute against the samples and correct whichever side is wrong.
A compliant exampleexample
Samples mention financing → direct lending: true.
Rules you will hit next
Other message content rules at the same severity. A registration is judged as a whole, not rule by rule.
MSG-020MMS sample images must not be placeholder or stock artworkHighHIGHMSG-049Opt-out instructions must name a recognised keywordHighHIGHMSG-060The opt-in confirmation must be the first message sentHighHIGHMSG-095Any shortener used must be dedicated to this senderHighHIGHMSG-098Links must not pass through multi-hop redirectsHighHIGHMSG-104Link destinations must identify their ownerHighHIGH
MSG-120 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.