A sample must contain a phone number when embeddedPhone is declared
The requirementstatement
When embeddedPhone is true, at least one sample must contain a phone number.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.embedded_phone + campaign.sample[]
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Mirror of the link rule: the attribute drives filtering for numbers inside message bodies, which is a redirection signal. Declaring it with no example leaves the reviewer unable to see what kind of number appears and why.
How to fix itremediation
Include a representative sample containing the number, or set the attribute false. Remember a HELP-reply support number does not by itself require the attribute.
A compliant exampleexample
Acme Coffee: questions about your order? Call 415-555-0134. Reply STOP to opt out.
Rules you will hit next
2 other rules read campaign.embedded_phone + campaign.sample[]. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-PHONE-DECLembeddedPhone must match whether samples contain phone numbersHighHIGHMSG-116embeddedPhone must ignore the HELP support numberMediumMEDIUMMSG-020MMS sample images must not be placeholder or stock artworkHighHIGHMSG-049Opt-out instructions must name a recognised keywordHighHIGHMSG-060The opt-in confirmation must be the first message sentHighHIGHMSG-095Any shortener used must be dedicated to this senderHighHIGH
MSG-117 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.