No kratom or drug-paraphernalia content

The requirementstatement

Campaign content must not promote kratom, drug paraphernalia and smoking accessories.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: campaign.description + campaign.sample[] + campaign.message_flow
Where it liveslayer: Message contentMESSAGE_CONTENT
How Ekas settles itdetectability: AI · formAI_FORM; A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
What the fix involvesfailureClass: Hard stopHARD_STOP; Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
Who requires itauthorities: TwilioSinchInfobipPlivoBird
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

Kratom is unscheduled federally and sold openly in most states, which is exactly why operators are blindsided: carriers screen it alongside cannabis rather than by legal status, and the paraphernalia ban reaches the pipe, the grinder and the rolling paper even where nothing controlled is being sold with them. The consumer-protection reason is the same one behind the cannabis ban — a channel with no age assurance and no way to check what the product actually contains — and the FDA import alerts on kratom are what keeps it there.

How to fix itremediation

Take kratom and accessory product out of the message copy and out of any page a message links to. There is no age gate or licence that opens this — a shop that sells other goods can register on those, but the campaign has to be describable without naming the restricted lines, including in the description and the message flow.

Common mistakespitfalls

Screening only the samples leaves the usual hit in place: the shop's name and the linked landing page are read on the same pass, and a store called anything with "smoke" or "head shop" in it is assessed on that alone.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
Twilio	30469	No
Bandwidth	701	No
Infobip	7011	No

Rules you will hit next

6 other rules read campaign.description + campaign.sample[] + campaign.message_flow. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

MSG-137No unsolicited bulk messagingBlockingBLOCKING MSG-161SHAFT screening covers every campaign field, not a sample of themBlockingBLOCKING MSG-164No underage, non-consensual or illegal sexual themesBlockingBLOCKING MSG-170No content promoting, glorifying or inciting violenceBlockingBLOCKING MSG-182No explosives, fireworks or pyrotechnics contentBlockingBLOCKING MSG-183No weapons that are not legal in all fifty statesBlockingBLOCKING

All message content rules

MSG-190 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.