No explosives, fireworks or pyrotechnics content

The requirementstatement

Campaign content must not promote explosives, fireworks or pyrotechnics.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: campaign.description + campaign.sample[] + campaign.message_flow
Where it liveslayer: Message contentMESSAGE_CONTENT
How Ekas settles itdetectability: AI · formAI_FORM; A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
What the fix involvesfailureClass: Hard stopHARD_STOP; Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
Who requires itauthorities: TwilioBandwidthAT&T
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

Twilio files explosives under the same code as firearms and toll-free verification extends the SHAFT "F" to fireworks explicitly, which surprises seasonal retailers who reason — correctly, in their own state — that they hold every licence the law asks for. The prohibition is about the channel rather than the licence: a text is forwarded, screenshotted and read by people the seller never sold to, and carriers will not carry the promotion of something that injures thousands of people a year across a medium with no controls on who sees it.

How to fix itremediation

Remove the product from the campaign entirely — the age gate that works for alcohol has no equivalent here, and no provider publishes a licensed-retailer exemption. Where the programme is genuinely operational rather than promotional, say so in the description: crew scheduling, safety notices and public event information carry no product offer and are a different campaign.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
Twiliogen2	30957	No
Twilio	30469	No

Notesnotes

The allowances above are the reframings that remove the product-promotion element, not documented exemptions — no source publishes a carve-out for public-display announcements. Treat them as the shape worth attempting, and expect the description to have to make the absence of a sale explicit.

Rules you will hit next

6 other rules read campaign.description + campaign.sample[] + campaign.message_flow. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

MSG-137No unsolicited bulk messagingBlockingBLOCKING MSG-161SHAFT screening covers every campaign field, not a sample of themBlockingBLOCKING MSG-164No underage, non-consensual or illegal sexual themesBlockingBLOCKING MSG-170No content promoting, glorifying or inciting violenceBlockingBLOCKING MSG-183No weapons that are not legal in all fifty statesBlockingBLOCKING MSG-190No kratom or drug-paraphernalia contentBlockingBLOCKING

All message content rules

MSG-182 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.