No underage, non-consensual or illegal sexual themes

The requirementstatement

Campaign content must not promote underage, non-consensual or otherwise illegal sexual themes, simulated or real.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: campaign.description + campaign.sample[] + campaign.message_flow
Where it liveslayer: Message contentMESSAGE_CONTENT
How Ekas settles itdetectability: AI · formAI_FORM; A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
What the fix involvesfailureClass: Hard stopHARD_STOP; Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
Who requires itauthorities: T-MobileAT&T
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

This is the one band of content where carriers act on a single message and escalate outside the ordinary rejection process, because the exposure of carrying it is criminal rather than commercial. It sits apart from the general adult-content prohibition because simulation does not soften it: fiction, roleplay and "barely legal" framing are treated identically to the real thing, which is the distinction operators of legal adult businesses most often get wrong.

How to fix itremediation

There is no compliant framing and no age gate that reaches this content — remove it from the campaign and from every page a message links to. If the finding is a false positive on safeguarding or clinical copy, say in the description who the recipients are and what the service does, in the terms a clinician would use.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
Bandwidth	703	No
Telnyx	703	No
Twiliogen2	30953	No

Notesnotes

AT&T additionally bans how-to material about pedophilia or non-consensual contact. Content promoting the sexual exploitation of minors is a separate obligation (catalog MSG-166) that routes to human handling rather than to an automated verdict, and no rule in this registry decides it.

Rules you will hit next

6 other rules read campaign.description + campaign.sample[] + campaign.message_flow. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

MSG-137No unsolicited bulk messagingBlockingBLOCKING MSG-161SHAFT screening covers every campaign field, not a sample of themBlockingBLOCKING MSG-170No content promoting, glorifying or inciting violenceBlockingBLOCKING MSG-182No explosives, fireworks or pyrotechnics contentBlockingBLOCKING MSG-183No weapons that are not legal in all fifty statesBlockingBLOCKING MSG-190No kratom or drug-paraphernalia contentBlockingBLOCKING

All message content rules

MSG-164 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.