No unsolicited agency or SEO service pitching
The requirementstatement
Campaign content must not promote unsolicited SEO, web design, or marketing agency solicitation.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.description + campaign.sample[] + campaign.message_flow
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Hard stopHARD_STOP
- Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
- Who requires itauthorities
- TwilioTCRT-MobileAT&TCTIA
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Cold agency pitching to businesses scraped from directories is unsolicited commercial messaging with no consent behind it, and it is one of the most frequently reported patterns on the network. Messaging clients who engaged you is entirely different.
How to fix itremediation
Cold B2B prospecting by SMS cannot be registered — the recipients never consented. Restrict messaging to clients who opted in with you directly.
Rules you will hit next
6 other rules read campaign.description + campaign.sample[] + campaign.message_flow. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
MSG-137No unsolicited bulk messagingBlockingBLOCKINGMSG-161SHAFT screening covers every campaign field, not a sample of themBlockingBLOCKINGMSG-164No underage, non-consensual or illegal sexual themesBlockingBLOCKINGMSG-170No content promoting, glorifying or inciting violenceBlockingBLOCKINGMSG-182No explosives, fireworks or pyrotechnics contentBlockingBLOCKINGMSG-183No weapons that are not legal in all fifty statesBlockingBLOCKING
MSG-SEO-SPAM is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.