The universal opt-out keyword set must be declared
The requirementstatement
STOP, END, CANCEL, UNSUBSCRIBE and QUIT must all appear in the declared opt-out keyword set.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.optout_keywords
- Where it liveslayer
- OperationalOPERATIONAL
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- CTIAFCCTCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
This five-word set is honoured at handset and carrier level regardless of what you configure, so a consumer using any of them has effectively opted out whether your platform noticed or not. Declaring them aligns your suppression list with what has already happened.
How to fix itremediation
Declare at least the universal five, and preferably the full seven-word FCC per-se set including REVOKE and OPTOUT.
A compliant exampleexample
STOP, QUIT, END, REVOKE, OPTOUT, CANCEL, UNSUBSCRIBE
Notesnotes
Discharges catalog CMP-184 ("optoutKeywords is populated and retains STOP") together with OPS-027, which owns the empty-list case. The split is deliberate: this rule returns UNCLEAR rather than FAIL on an empty list so that a campaign with no keywords yet is reported once, by OPS-027, instead of twice.
Rules you will hit next
5 other rules read campaign.optout_keywords. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-187The wider opt-out keyword set is required on some platformsBlockingBLOCKINGMSG-054Universal opt-out keywords must be supported in copy and configurationBlockingBLOCKINGOPS-027Opt-out keyword handling must be declared, not assumedBlockingBLOCKINGCON-KW-REVOCATION-SETDeclared opt-out keywords should cover the FCC per-se setHighHIGHCMP-188A non-standard opt-out keyword is honoured by nobody but youMediumMEDIUMOPS-029A revocation must survive punctuation, case and surrounding wordsBlockingBLOCKING
OPS-026 is one of 139 operational rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.