Declared opt-out keywords should cover the FCC per-se set
The requirementstatement
The declared opt-out keywords should include the FCC per-se revocation words: STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, UNSUBSCRIBE.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.optout_keywords
- Where it liveslayer
- Consent flowCONSENT_FLOW
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- FCCCTIA
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Since the FCC revocation rule took effect, those seven words are per se reasonable ways to revoke consent — a consumer using any of them has legally opted out whether or not your platform recognises the keyword. Declaring the full set is how you make your configuration match the legal reality instead of relying on STOP alone.
How to fix itremediation
Declare all seven per-se keywords, and confirm your sending platform honours each of them. Keywords must be alphanumeric, so use OPTOUT rather than "OPT OUT".
A compliant exampleexample
STOP, QUIT, END, REVOKE, OPTOUT, CANCEL, UNSUBSCRIBE
Notesnotes
Registration-side twin of the runtime obligation — we verify the declared set, not runtime handling. Absorbs OPS-028, the platform-extended keyword set: OPTOUT is one of the seven required here, and the two remaining extras, HALT and STOPALL, are surfaced on a pass rather than required, because they are one provider's published list rather than the industry baseline and failing every other sender for them would be wrong.
Rules you will hit next
5 other rules read campaign.optout_keywords. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-187The wider opt-out keyword set is required on some platformsBlockingBLOCKINGMSG-054Universal opt-out keywords must be supported in copy and configurationBlockingBLOCKINGOPS-026The universal opt-out keyword set must be declaredBlockingBLOCKINGOPS-027Opt-out keyword handling must be declared, not assumedBlockingBLOCKINGCMP-188A non-standard opt-out keyword is honoured by nobody but youMediumMEDIUMCON-017An offline opt-in still needs a findable business behind itHighHIGH
CON-KW-REVOCATION-SET is one of 101 consent flow rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.