Opt-out keyword handling must be declared, not assumed
The requirementstatement
The campaign must declare an opt-out keyword set, and that set must be the one the sending platform is configured to honour.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.optout_keywords
- Where it liveslayer
- OperationalOPERATIONAL
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- FCCCTIATCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
We cannot observe runtime STOP handling before a campaign exists, but we can observe whether anything was declared at all. An empty or single-keyword declaration is the reliable predictor of a platform that honours only STOP, which is narrower than the law now requires.
How to fix itremediation
Declare the full keyword set your platform honours, then verify in the platform that each one actually triggers an opt-out. The declaration and the configuration must match.
A compliant exampleexample
STOP, QUIT, END, REVOKE, OPTOUT, CANCEL, UNSUBSCRIBE
Notesnotes
Registration-side twin of the runtime obligation. Verifies the declaration, never the behaviour.
Rules you will hit next
5 other rules read campaign.optout_keywords. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-187The wider opt-out keyword set is required on some platformsBlockingBLOCKINGMSG-054Universal opt-out keywords must be supported in copy and configurationBlockingBLOCKINGOPS-026The universal opt-out keyword set must be declaredBlockingBLOCKINGCON-KW-REVOCATION-SETDeclared opt-out keywords should cover the FCC per-se setHighHIGHCMP-188A non-standard opt-out keyword is honoured by nobody but youMediumMEDIUMOPS-029A revocation must survive punctuation, case and surrounding wordsBlockingBLOCKING
OPS-027 is one of 139 operational rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.