A programme relying on the delivery exemption still owes an opt-out
The requirementstatement
A campaign relying on the package-delivery exemption must offer an opt-out and honour it within six business days.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.sample[] + campaign.message_flow
- Where it liveslayer
- OperationalOPERATIONAL
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- FCC
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The exemption removes the need for prior express consent, and brands read that as removing the consumer's ability to refuse — which is the one thing it does not do. The FCC attached conditions to every exemption it granted, and the opt-out is the condition that gets dropped, because a delivery notification feels like something nobody would want to stop.
How to fix itremediation
Carry opt-out instructions in the exempt messages themselves and state the honouring window in the flow. Done when a delivery notification tells the recipient how to stop and the flow says how quickly that takes effect.
A compliant exampleexample
Acme Coffee: your order #4471 ships today, track at acmecoffee.com/t/4471. Reply STOP to stop delivery texts.
Notesnotes
Applies only where a campaign claims one of the FCC's exempted categories, which the registration has no attribute for. The condition sits in the criteria, and the note records that: a campaign that never invokes an exemption is not failed by this rule.
Rules you will hit next
2 other rules read campaign.sample[] + campaign.message_flow. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
MSG-056A no-reply route must disclose that replies are not receivedBlockingBLOCKINGOPS-072The programme must not evade opt-out detectionBlockingBLOCKINGOPS-034A programme in another language still owes the English keywordHighHIGHOPS-035The mandatory keywords must work over MMS tooHighHIGHOPS-044Suppression is brand-wide, not per numberHighHIGHOPS-047A state may give you less time than the federal limitHighHIGH
OPS-114 is one of 139 operational rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.