The programme must not evade opt-out detection
The requirementstatement
Content engineered to defeat opt-out or content detection — deliberate misspellings, non-standard phrasing — is prohibited.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.sample[] + campaign.message_flow
- Where it liveslayer
- OperationalOPERATIONAL
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Hard stopHARD_STOP
- Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
- Who requires itauthorities
- CTIAT-MobileTCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Filter evasion escalates a campaign from being filtered to being enforced against, because it demonstrates intent rather than error. It is also self-defeating: a consumer whose opt-out does not register complains to the carrier instead.
How to fix itremediation
Remove any deliberate misspelling, character substitution, or spacing trick. Write plainly and let the content stand on its own.
Rules you will hit next
2 other rules read campaign.sample[] + campaign.message_flow. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
MSG-056A no-reply route must disclose that replies are not receivedBlockingBLOCKINGOPS-114A programme relying on the delivery exemption still owes an opt-outHighHIGHOPS-026The universal opt-out keyword set must be declaredBlockingBLOCKINGOPS-027Opt-out keyword handling must be declared, not assumedBlockingBLOCKINGOPS-029A revocation must survive punctuation, case and surrounding wordsBlockingBLOCKINGOPS-031A plainly-worded opt-out counts even with no keyword in itBlockingBLOCKING
OPS-072 is one of 139 operational rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.