A brand carrying live work cannot have its identity edited at all

JSONMarkdown

The requirementstatement

Legal name, entity type, tax ID and tax ID issuing country cannot be edited while the brand has an active campaign or a vet in progress.

Severityseverity
BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
brand.brand_changes + brand.active_campaign_count + brand.vetting
Where it liveslayer
OperationalOPERATIONAL
How Ekas settles itdetectability
DeterministicDETERMINISTIC
Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
What the fix involvesfailureClass
Fix the fieldRETRY_FIELD
A better value in the form fixes it. Ekas can rewrite it and re-check.
Who requires itauthorities
TCRTwilio
When it appliesapplicabilityText
Applies to every 10DLC registration.

Why this rule existsrationale

On a bare brand these four fields are expensive to change; on a brand with a campaign or a vet behind it they are not changeable at all, and the API refuses rather than queues. The reason is that both the campaign and the vet were granted against the identity as it stood, so changing it would leave live traffic authorised by a record that no longer exists. Teams meet this while correcting a typo that has been in the legal name since day one, and the refusal does not say which of the two blockers is in the way.

How to fix itremediation

Clear the blocker before the edit: deactivate the campaigns on the brand, or wait for the vet to reach a final state, then make the identity change and expect the brand to re-verify. Where the campaigns must stay live, register the corrected identity as a new brand and migrate rather than editing this one. Done when the brand has no active campaign and no vet in flight at the moment the edit is sent.

A compliant exampleexample

Correcting the legal name: deactivate the one live campaign first, edit, re-verify, then re-register the campaign.

Notesnotes

BRD-044 reports what an identity edit costs on any brand — the fee, the reset, the expired vet. This rule reports the case where it is refused outright, which is a different answer and a different fix, so it fires only when a campaign or a vet is actually in the way.

Rules you will hit next

Other operational rules at the same severity. A registration is judged as a whole, not rule by rule.

OPS-026The universal opt-out keyword set must be declaredBlockingBLOCKINGOPS-027Opt-out keyword handling must be declared, not assumedBlockingBLOCKINGOPS-029A revocation must survive punctuation, case and surrounding wordsBlockingBLOCKINGOPS-031A plainly-worded opt-out counts even with no keyword in itBlockingBLOCKINGOPS-033STOP must never come back as an errorBlockingBLOCKINGOPS-037On a shared address, STOP must stop everythingBlockingBLOCKING

All operational rules

OPS-344 is one of 139 operational rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.

Talk to UsHow 10DLC works