Consent record retention period should be stated
The requirementstatement
The programme should state how long consent and opt-out records are retained.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.message_flow + privacy policy
- Where it liveslayer
- OperationalOPERATIONAL
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- CTIAFCC
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Retention is what lets you answer a complaint eighteen months later, and CTIA sets a floor of six months after opt-out while TCPA exposure runs to four years. A programme that never says how long it keeps records usually has not decided, which is the same as not retaining.
How to fix itremediation
State a retention period covering both consent and opt-out records. Four years matches the TCPA statute of limitations and comfortably exceeds the CTIA floor.
A compliant exampleexample
We retain consent and opt-out records for four years from the date of collection or revocation.
Rules you will hit next
6 other rules read campaign.message_flow + privacy policy. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
OPS-056Opt-out records must keep the words the consumer actually sentBlockingBLOCKINGOPS-085The programme must scrub deactivated numbers before sendingBlockingBLOCKINGOPS-210Telemarketing consent must retain the request, its purpose and the answerBlockingBLOCKINGOPS-236An IVR opt-in must log the prompt, the keypress, the time and the callBlockingBLOCKINGOPS-261Only the charity may use the numbers a charity collectsBlockingBLOCKINGOPS-199Consent records must capture all seven required fieldsHighHIGH
OPS-RETENTION-STATED is one of 139 operational rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.