Declared volume must be plausible for the business
The requirementstatement
The message volume the campaign implies should be consistent with the size of the business described.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.description + brand website
- Where it liveslayer
- OperationalOPERATIONAL
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRT-MobileAT&T
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A two-location coffee shop declaring a million messages a month is either mis-declaring or fronting for someone else's traffic, and volume mismatch is a signal reviewers use to detect resold registrations. Under-declaring is also a problem, since throughput is granted against the declaration.
How to fix itremediation
Declare volume consistent with your actual subscriber base. If you expect rapid growth, register at current scale and request an increase later rather than over-declaring now.
A compliant exampleexample
A single-location retailer with ~5,000 subscribers should not declare enterprise-tier volume.
Rules you will hit next
Other operational rules at the same severity. A registration is judged as a whole, not rule by rule.
OPS-032A help request containing a stop-word is not an opt-outMediumMEDIUMOPS-042Somebody has to own revocations that arrive in conversationMediumMEDIUMOPS-050The opt-out confirmation is worth sending inside five minutesMediumMEDIUMOPS-051Only ask which messages to stop when there is more than one kindMediumMEDIUMOPS-057Log the sends you did not makeMediumMEDIUMOPS-062An opted-out consumer must be able to come backMediumMEDIUM
OPS-VOLUME-PLAUSIBLE is one of 139 operational rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.