The campaign must not describe content it is not registered to send
The requirementstatement
The description must not mention message categories outside the declared use case.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.description + campaign.usecase
- Where it liveslayer
- OperationalOPERATIONAL
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioT-Mobile
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Live traffic must match the registered use case, and the description is where a mismatch is visible before it becomes a filtering problem. A description promising "and occasional special offers" under a transactional use case has pre-announced the violation.
How to fix itremediation
Remove out-of-scope categories from the description, or change the use case to MIXED and collect promotional-grade consent to cover them.
A compliant exampleexample
ACCOUNT_NOTIFICATION description should describe only account and order messaging, with no promotional aside.
Rules you will hit next
One other rule reads campaign.description + campaign.usecase. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-058Some programmes are better served by another channelLowLOWOPS-034A programme in another language still owes the English keywordHighHIGHOPS-035The mandatory keywords must work over MMS tooHighHIGHOPS-044Suppression is brand-wide, not per numberHighHIGHOPS-047A state may give you less time than the federal limitHighHIGHOPS-052Silence after a scope question revokes everythingHighHIGH
OPS-USECASE-SCOPE is one of 139 operational rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.