The policy must be the brand's own, not a platform's

The requirementstatement

A reseller's, platform's, ISV's or generic vendor privacy policy must not be submitted in place of the brand's own.

Severityseverity
BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
privacy policy body (authorship)
Where it liveslayer
Policy pagesPOLICY_PAGE
How Ekas settles itdetectability
AI · formAI_FORM
A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
What the fix involvesfailureClass
Fix the policyTERMINAL_POLICY
The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
Who requires itauthorities
TelnyxTwilioBandwidth
When it appliesapplicabilityText
Applies to every 10DLC registration.

Why this rule existsrationale

The policy is a promise by the business that collected the number, and a platform's policy promises nothing on the brand's behalf — so the consumer has no commitment from anyone they actually deal with. Telnyx names the specific version of this it sees most: Google's policy submitted as the brand's, because the business runs on Google services and assumed that covered it.

How to fix itremediation

Publish a policy in the brand's own name covering the brand's own data handling, and link the platform's policy separately if you want to. Done when the document names the registered business as the party making the promises.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

ProviderCodeResubmit
Bandwidth7102Yes

Notesnotes

About authorship, and distinct from POL-021, which is about where the document is hosted. A brand-authored policy hosted on a vendor domain passes this and fails that; a vendor-authored policy on the brand's own domain does the reverse.

Rules you will hit next

Other policy pages rules at the same severity. A registration is judged as a whole, not rule by rule.

All policy pages rules

POL-022 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.