Policy pages must be machine-crawlable
The requirementstatement
The policy pages must be fetchable by an automated vetter — no robots.txt disallow, no noindex, no JS-only render, no geofence.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- privacy policy URL + terms URL
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- TCRTwilioBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Vetting fetches your policy with a headless client, not a browser. A page that renders only after JavaScript, or that robots.txt forbids, is indistinguishable from a page that does not exist — so a perfectly compliant policy fails because the reviewer's crawler saw nothing.
How to fix itremediation
Serve the policy as server-rendered HTML, remove any robots.txt disallow or noindex on those paths, and confirm the page returns content with JavaScript disabled and from a US IP address.
Rules you will hit next
One other rule reads privacy policy URL + terms URL. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-021Policy URLs must not redirectHighHIGHPOL-001A privacy policy URL is required on the campaignBlockingBLOCKINGPOL-002A terms and conditions URL is required on the campaignBlockingBLOCKINGPOL-003An uploaded policy document must fit the provider file constraintsBlockingBLOCKINGPOL-005The terms and conditions attestation must be setBlockingBLOCKINGPOL-010Both policy URLs must resolve and return content anonymouslyBlockingBLOCKING
POL-018 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.