The policy must say how to contact the sender
The requirementstatement
The privacy policy must describe how consumers can contact the sender about their information.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- privacy policy body
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- BandwidthSakariMessageDesk
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Every right the policy grants — access, deletion, opting out — depends on there being someone to ask, so a document with no contact route grants nothing it can deliver. The address is also what a reviewer uses to corroborate the brand, which is why a bare web form fails where an email address on the brand domain passes.
How to fix itremediation
Add a privacy contact block with an email address on the brand domain and the business postal address. Done when a reader can write to a person without using a form.
A compliant exampleexample
Privacy questions: privacy@acmecoffee.com, or Acme Coffee Co, LLC, 1240 Mission St, Suite 400, San Francisco, CA 94103.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Bandwidth | 7102 | Yes |
Rules you will hit next
6 other rules read privacy policy body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-050Privacy policy must state mobile opt-in data is not shared or soldBlockingBLOCKINGPOL-063A policy that says mobile opt-in data is shared is refused outrightBlockingBLOCKINGPOL-078A political brand is held to the same data-sharing banBlockingBLOCKINGPOL-079A charity policy must bar anyone but the charity from using subscriber dataBlockingBLOCKINGPOL-109A cart-reminder programme must say how abandonment is detectedBlockingBLOCKINGPOL-053The clause must say NOT SHARED, not merely "not sold"HighHIGH
POL-095 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.