Other state-law addenda are needed where thresholds are met
The requirementstatement
Where the business meets the applicability threshold of another US state privacy statute, the policy must carry that state's addendum.
- Severityseverity
- LowLOWBest practice. Worth fixing, rarely fatal on its own.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- privacy policy state addenda
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- External recordEXTERNAL_DATA
- The fact that settles it lives in a register we cannot query, such as the IRS file, a postal database, or another provider’s tenant. Reported as a warning with the evidence to check, not as a pass.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- State law
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
How to fix itremediation
Count residents by state against each statute's threshold once a year, and add the addendum for any state you have crossed. Done when the document covers every regime the business is actually in.
Check this yourselfattestation
No tool can settle this one for you. Here is the check, and what wrong looks like.
Have you counted residents by state and revenue against each state privacy statute's threshold in the last year?
- 1Pull the numbers: consumers by state, and annual revenue.
- 2Compare against the Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana and Delaware thresholds.
- 3Add the addendum for any state you have crossed. They are close enough to each other that adding them is cheap.
What wrong looks like: Crossing a threshold is invisible from inside the business — nobody gets a letter. The cost falls on a consumer whose rights simply do not appear in the document.
Notesnotes
Rules you will hit next
Other policy pages rules at the same severity. A registration is judged as a whole, not rule by rule.
POL-137 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.