A retail brand's terms should cover shipping and returns
The requirementstatement
The terms of service must include a section covering shipping, returns, refunds and cancellations, or links to those pages.
- Severityseverity
- LowLOWBest practice. Worth fixing, rarely fatal on its own.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- terms of service body
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies when the vertical is RETAIL.
Why this rule existsrationale
These are the terms customers actually look for, and for a messaging programme they are frequently the subject of the messages — an order update points at a delivery promise that has to exist somewhere. A link to a dedicated page is fine; silence is what leaves the business with no stated policy at the moment it is being asked to honour one.
How to fix itremediation
Cover the four, or link the pages that do. Done when a customer reading the terms can find the returns window.
A compliant exampleexample
Shipping, returns and refunds are covered at acmecoffee.com/shipping and acmecoffee.com/returns, which form part of these terms.
Rules you will hit next
6 other rules read terms of service body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-200The terms need an acceptance clauseMediumMEDIUMPOL-202The terms should state a minimum ageMediumMEDIUMPOL-205A retail brand's terms should cover orders and paymentMediumMEDIUMPOL-207The terms should include an acceptable-use clauseMediumMEDIUMPOL-213The terms should allocate riskMediumMEDIUMPOL-215The terms should state governing law and venueMediumMEDIUM
POL-206 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.