A campaign landing page is not the brand website
The requirementstatement
Where the business runs a main site, that site must be registered as the brand website rather than a single campaign landing page.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.website vs the discoverable main site
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TwilioAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A landing page is written to sell one thing, so it describes an offer rather than a business — and the reviewer needs the business. This is distinct from a bare lead form: the page can be perfectly substantial and still be the wrong page, which is why the fix is to change the URL rather than to build anything.
How to fix itremediation
Put the main business domain in brand.website and keep the landing page where it belongs, in the message flow as the opt-in URL. Done when brand.website opens a site with navigation to the rest of the business.
A compliant exampleexample
website: https://acmecoffee.com · message flow opt-in URL: https://acmecoffee.com/rewards-signup
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twiliogen2 | 30920 | Yes |
Notesnotes
Different fix from WEB-027, which rejects a bare lead-capture form with no business behind it at all. Here the business exists and the wrong URL was submitted.
Rules you will hit next
Other website rules at the same severity. A registration is judged as a whole, not rule by rule.
WEB-018The site must be readable in EnglishHighHIGHWEB-019The site must stay live for the whole vetting window, not just at submissionHighHIGHWEB-026The site must look established rather than erected for the registrationHighHIGHWEB-030E-commerce brands need a published catalogHighHIGHWEB-032The business name must be visible on the page, not only in the markupHighHIGHWEB-039Contact details on the site must match the brand recordHighHIGH
WEB-028 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.