The business name must be visible on the page, not only in the markup
The requirementstatement
The business name or branding must be displayed in the logo, header or footer of the rendered page, not carried only in the title tag or metadata.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- rendered header, footer and logo region
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · visionVISION
- Needs the pixels: a screenshot of the opt-in surface, a scanned paper form, an MMS attachment.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- TwilioBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A reviewer decides whose site this is by looking at it for a few seconds. A name that lives only in the page title, or only in an image with no text near it, means the answer is "nobody in particular" — which is the impression a template site left unbranded also gives, and it is the one this rule exists to catch.
How to fix itremediation
Put the business name in the site header or footer as text, next to or instead of the logo image. Done when the name is legible in a screenshot of the top of the page without opening the source.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twiliogen2 | 30492 | Yes |
| Bandwidth | TFV 1205 | Yes |
Notesnotes
Whether the name is present in the text at all is WEB-031, which reads the body. This rule is about prominence, which only the rendered page shows — hence VISION.
Rules you will hit next
Other website rules at the same severity. A registration is judged as a whole, not rule by rule.
WEB-018The site must be readable in EnglishHighHIGHWEB-019The site must stay live for the whole vetting window, not just at submissionHighHIGHWEB-026The site must look established rather than erected for the registrationHighHIGHWEB-028A campaign landing page is not the brand websiteHighHIGHWEB-030E-commerce brands need a published catalogHighHIGHWEB-039Contact details on the site must match the brand recordHighHIGH
WEB-032 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.