Fabricated business details are a permanent disqualification
The requirementstatement
The brand record must describe a real business; fabricated details or a known scam pattern must never be submitted.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- the whole brand record
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- AI · formAI_FORMExternal recordEXTERNAL_DATA
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria. The fact that settles it lives in a register we cannot query, such as the IRS file, a postal database, or another provider’s tenant. Reported as a warning with the evidence to check, not as a pass.
- What the fix involvesfailureClass
- Hard stopHARD_STOP
- Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
- Who requires itauthorities
- Twilio
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
How to fix itremediation
Do not submit this registration. Every field must describe a business that exists, at an address it occupies, with a website it controls. If you are testing, use a mock brand (BRD-204), which burns no fee and pollutes no duplicate-detection index.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twilio | 30959 | No |
| Twilio | 30885 | No |
Check this yourselfattestation
Ekas flags this from what you submit, but the fact that settles it sits somewhere only you can reach.
Does every field on this brand describe a business that actually exists, at an address it actually occupies, with a website it actually controls?
- 1Go through the record field by field and name the source of each value: the IRS letter, the lease, the DNS registrar.
- 2Any value that came from a template, a placeholder, or 'we will fix it later' must be replaced before submission, not after.
- 3Testing rather than registering? Use a mock brand — it burns no fee and pollutes no duplicate index.
What wrong looks like: A demo brand with plausible filler details submitted for real. It is indistinguishable from a fraudulent registration, and the outcome is refusal without resubmission plus a review of the account behind it.
Notesnotes
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-286 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.