EIN must be nine digits
The requirementstatement
The EIN must be exactly nine digits (formatting characters aside).
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.ein
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioTelnyx
- When it appliesapplicabilityText
- Applies when the brand is NOT a sole proprietor.
Why this rule existsrationale
The EIN is the key the whole brand verification hangs on: it is what links your registration to a real, IRS-recognised entity. A malformed one cannot be looked up at all, so the registration fails before any judgement about your business is made.
How to fix itremediation
Enter the nine-digit EIN from your IRS documentation, e.g. 12-3456789.
A compliant exampleexample
EIN: 12-3456789
Rules you will hit next
6 other rules read brand.ein. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-017A tax ID is required for every entity but a sole proprietorBlockingBLOCKINGBRD-020Submit the US EIN hyphenatedBlockingBLOCKINGBRD-021An SSN is not a business registration numberBlockingBLOCKINGBRD-022A DUNS number is not a US business registration numberBlockingBLOCKINGBRD-032Submit the identifier in the form the issuing country requiresBlockingBLOCKINGBRD-065Sole proprietor must have no EINBlockingBLOCKING
BRD-019 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.