Sole proprietor must have no EIN
The requirementstatement
The SOLE_PROPRIETOR tier is for a US individual without an EIN. Supplying an EIN disqualifies the registration.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.ein
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioTelnyx
- When it appliesapplicabilityText
- Applies when the brand is a sole proprietor.
Why this rule existsrationale
The sole proprietor tier is defined as the path for an individual WITHOUT an EIN. Supplying one is a contradiction the platform reads as a misfiled standard brand, and it is corrected by changing tier rather than by editing the field.
How to fix itremediation
If the business has an EIN, register it as a standard brand (Private/Public/Non-profit) instead of Sole Proprietor. If it genuinely has no EIN, clear the EIN field.
A compliant exampleexample
EIN: (leave empty)
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twilio | 30903 | Yes |
| Twilio | 30915 | Yes |
Rules you will hit next
6 other rules read brand.ein. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-017A tax ID is required for every entity but a sole proprietorBlockingBLOCKINGBRD-019EIN must be nine digitsBlockingBLOCKINGBRD-020Submit the US EIN hyphenatedBlockingBLOCKINGBRD-021An SSN is not a business registration numberBlockingBLOCKINGBRD-022A DUNS number is not a US business registration numberBlockingBLOCKINGBRD-032Submit the identifier in the form the issuing country requiresBlockingBLOCKING
BRD-065 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.