The identifier value must match the type declared for it
The requirementstatement
The business-registration identifier value must be in the form its declared type requires.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.business_registration_identifier + brand.ein
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- AWSBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Declaring EIN and supplying a Canadian business number — or the reverse — sends a well-formed number to the wrong register, and the answer comes back as "business not found" rather than as a type error. It is a common integration defect precisely because both values are nine digits and both fields validate.
How to fix itremediation
Check the two fields against each other: the type names the document, the value is the number printed on it. If they disagree, correct whichever one is wrong rather than changing both. Done when the number is the one the named register issued.
A compliant exampleexample
business_registration_identifier: EIN · ein: 12-3456789 — nine digits, because that is what an EIN is
Notesnotes
Distinct from BRD-019, which asks only whether a US EIN has nine digits. This rule asks whether the value fits the type that was DECLARED for it, which is a different failure and produces a different fix. A type outside the enum is BRD-023 and is left to it.
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKINGBRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKINGBRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING
BRD-024 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.