The issuing country must be declared, and must match the country of registration
The requirementstatement
einIssuingCountry must be a valid ISO-3166 alpha-2 code and must equal the country the business is registered in.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.ein_issuing_country + brand.country
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRAWSKlaviyo
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
TCR defaults this field to US when it is left unset, so a foreign brand that omits it is silently looked up in the US registers and fails as an unverifiable business rather than as a missing field. The default is the trap: the registration looks complete, and the one field that would have routed it correctly is the one nobody filled in.
How to fix itremediation
Set einIssuingCountry to the two-letter code of the country that issued the identifier, and make sure the brand country matches it. Done when both fields hold the same ISO-3166 alpha-2 code, in upper case.
A compliant exampleexample
ein_issuing_country: US · country: US — or GB and GB for a UK company number
Common mistakespitfalls
- A US subsidiary of a foreign parent registers with US and its own EIN. The issuing country follows the identifier, not the head office.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| TCR | 501 | Yes |
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKINGBRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKINGBRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING
BRD-025 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.